Like the approach of Raspberry Pi foundation - auctioning off their first 10 boards on ebay. Board 10 is leading the race with £2050 bid so far, not bad for a £25 retail ARM box and 4 days to go :-)

Someone surely is thinking these will be collectors items...

Postscript 10/1/2012: BBC now on the case - http://www.bbc.co.uk/news/technology-16424990